Become a thought leader in just 90 days.
Memorable stories open hearts and minds. We help you tell stories that open checkbooks too.
You’re the founder or the one driving sales at your startup. Your company has some traction, but consistent customer acquisition is a struggle.
This is you.
We’re a team of brand strategy and content-creating professionals on a mission to help you succeed. We help you define your strategy and then publish remarkable content for you so you’ll be top of mind to your audience — this month, and every month.
This is us.
Are you running out of runway? Struggling to acquire customers? Failing to land your next round? What if you could spend 60 minutes per month and solve all these problems for good?
Companies led by influencers have an easier time attracting investors, customers, and talent. FlightPlan is your personal content marketer with AI superpowers, transforming you into a thought leader in just 90 days.
Let’s make you the most memorable name in your industry.
47% of buyers say thought leaders prompted them to make a purchase.
Thought leadership generates leads and wins deals from customers who wouldn’t have otherwise known about or considered your product. If you’re an up-and-comer in your category, becoming a thought leader is the best way to gain visibility from decision-makers who are ready to purchase your product.
Imagine journalists contacting you about a story, conference organizers inviting you to speak on a panel, or investors calling you about your next round. These are all real possibilities when you’re positioned above the rest.
The media pits companies against each other like dogfighting warriors. When you rise above your competitors, you avoid the dogfight and create the space for authentic conversations — organically generating inbound inquiries from journalists, conference organizers, investors — and most importantly, new customers.
Rise above your dog-fighting competitors.
Month One
Before writing a single word for publishing, we create a content strategy your community will love. Our AI-assisted pre-flight checklist improves the probability of a smooth flight to your final destination — thought leadership within your niche.
Chart a memorable path that’s unique to you.
Your Ikigai — a Japanese concept meaning “a reason for being” — lies at the intersection of what you love, what the world needs, what you are good at, and what you can be paid for. Our flight crew finds your Ikigai and incorporates it into your FlightPlan so you can be confident your content strategy will take off.
Find your North Star.
Every market or product category has gaps, whitespace — or blue sky. Our AI-enabled flight crew reads 300+ competitor reviews, industry news articles, and websites to identify your blue sky position in order to find you a neglected niche you can own.
Find your blue sky.
When you enter the jet stream, you unlock more qualified leads, faster sales cycles, and larger deal sizes. Before enjoying these benefits, we must define your key differentiators and test their defensibility.
Find your jet stream.
Month Two
Your content pilot has a coffee in hand, taxiing on the runway. When it’s your turn, the content control tower gives your pilot the go-ahead for liftoff, and she puts the content thrusters on full throttle.
Clear your content strategy for takeoff.
Fuel up article outlines with remarkable content.
Our AI-enabled flight crew outlines articles based on your company’s reason for existing, position, and differentiators. We then transform these outlines into compelling articles and other content that position you as a thought leader in your product category.
Your brand’s ethos is tied to your writing style and tone. You can’t sound like everyone else if you want your message to stand out. The way your content is delivered is as important as the substance of the content itself. So, we evaluate how well the unique style we craft for you lands and continually optimize its performance.
Show them how you fly.
We partner with Buffer to deliver the thought leadership articles and social media posts we write for you across your blog, LinkedIn, X (formerly Twitter), and social sites relevant to your industry. You can sign in at any time, see what’s scheduled to publish, and make changes (or not) as you see fit.
See the entire landscape from above.
Months Three+
Relax. Our flight crew writes and schedules fresh content to publish weekly so you can stay focused on building your company. Authoring sharable thought leadership content is the only task on our list — not the last.
Place your thought leadership content on autopilot.
Respond to market turbulence and trends.
Our AI-enabled flight crew continually checks the “weather” every two weeks once you’re in the air. Timely information on global events and market turbulence automatically adjusts your publishing schedule and the content we write — always remaining true to your core position.
Measure the distance you’ve traveled.
Our only success metric is your transformation into a thought leader. Our black box calculates your BrandEquityScore, which factors in on-brand messaging and social shares, likes, and traffic generated by content we write and publish for you.
Accelerate your sales trajectory with ROI Radar.
See how the flight you book generates a return. Our AI-enabled ROI Radar understands the delta between leads and deals generated by your other marketing channels and those likely attributed to your thought leadership content — helping you see through the clouds.
Pricing
Book your flight today, and we’ll start working on your FlightPlan to a new market territory you can own. We only sell one ticket per industry category, so don’t miss your flight!
Business Class
|
||
|---|---|---|
| Monthly Benefits | ||
| Thought leaders | One | |
|
Influencer articles (excluding month one) |
4 | |
| Social media posts (excluding month one) |
20 | |
| Senior brand strategists | ✔ | |
| Senior content writers | ✔ | |
| Build relevant website traffic | ✔ | |
| Gain B2B followers | ✔ | |
| Generate quality organic leads | ✔ | |
| Create a clear defensible brand | ✔ | |
| Cultivate investor interest | ✔ | |
| Earn credibility and accelerate sales cycles | ✔ | |
| Save time and money | ✔ | |
|
Month One Pre-flight checklist |
||
| Competitive research | ✔ | |
| Find your North Star | ✔ | |
| Find your blue sky | ✔ | |
| Find your jet stream | ✔ | |
| Outline initial posts | ✔ | |
|
Month Two Takeoff |
||
| Write and publish content | ✔ | |
| Refine your style and tone | ✔ | |
| Setup publishing tools | ✔ | |
|
Month Three+ Set To Autopilot |
||
| Continue month two activities | ✔ | |
| Respond to market trends | ✔ | |
| Measure your BrandEquityScore | ✔ | |
| Monitor with ROI Radar | ✔ | |
First Class
|
||
|---|---|---|
| Monthly Benefits | ||
| Thought leaders | Up to three | |
|
Influencer articles (excluding month one) |
8 | |
| Social media posts (excluding month one) |
40 | |
| Senior brand strategists | ✔ | |
| Senior content writers | ✔ | |
| Build relevant website traffic | ✔ | |
| Gain B2B followers | ✔ | |
| Generate quality organic leads | ✔ | |
| Create a clear defensible brand | ✔ | |
| Cultivate investor interest | ✔ | |
| Earn credibility and accelerate sales cycles | ✔ | |
| Save time and money | ✔ | |
|
Month One Pre-flight checklist |
||
| Competitive research | ✔ | |
| Find your North Star | ✔ | |
| Find your blue sky | ✔ | |
| Find your jet stream | ✔ | |
| Outline initial posts | ✔ | |
|
Month Two Takeoff |
||
| Write and publish content | ✔ | |
| Refine your style and tone | ✔ | |
| Setup publishing tools | ✔ | |
|
Month Three+ Set To Autopilot |
||
| Continue month two activities | ✔ | |
| Respond to market trends | ✔ | |
| Measure your BrandEquityScore | ✔ | |
| Monitor with ROI Radar | ✔ | |
Have questions?
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Great question! According to Glassdoor, a full-time senior-level content strategist costs from $122K to $199K per year, plus benefits, vacation days, and overhead (usually 1.25 to 1.4 times the base salary range). Beyond that, you’ll need to get them up to speed, communicate your brand direction, and review their work — time you likely don’t have.
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With the exception of month one, which we use to define your brand position and set up our tools, every month you get four (4) thought leadership articles on the Business Class plan and eight (8) thought leadership articles on the First Class plan. You’ll also get twenty (20) and forty (40) social media posts, respectively.
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We reserve the first month to research your company and your competitors to define your winning content strategy. After month one, we go full speed ahead, producing the exact number of articles and posts you’ve subscribed to.
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FlightPlan is an agency of two senior-level consultants with decades of content writing and brand building experience. We also have a network of top-tier agency partners with whom we work with to handle some of the production content writing.
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Buffer is the primary tool we use for scheduling content to be published. Once you’ve been on-boarded, you can view your content calendar at any time by logging into Buffer.
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What makes FlightPlan great is that you don’t have to think about your content strategy. We do all the work for you, allowing you to set your content strategy on autopilot. However, if you think there’s a topic we should be covering, you can just add it to your Trello backlog. We’ll pick up your suggested topics and fit them into the content calendar as we see fit.
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Every thought leadership article is written by a senior content writer. We do invest in AI tools to improve our internal workflow, so we can continue to offer our high-end services at an affordable price.
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There are no meetings! We offload all communications to modern tools like Buffer and Trello, so our content and brand teams can stay focused on delivering great content and results for you. The only way we can offer high-end content writing services at such an affordable price is by doing away with meetings that suck up valuable time from highly paid strategists.
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Our primary focus is writing thought leadership content for SaaS companies. We can write moderately technical content, but we don’t write articles that get “into the weeds” with system-level architecture diagrams and code snippets. If that’s something you need, we can source technical writers and come up with a custom subscription plan for you.
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No problem! Just tag the piece of content you’re not happy with and share some feedback with us in a Trello ticket. We’ll keep editing the content until you’re 100% satisfied!
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Due to the high quality nature of our work, we aren’t able to offer refunds once you’ve subscribed. However, you can cancel at any time before your next billing period.